We were pleased to see the NYT feature the great work of our friends at The Paradigm Project!
June 27, 2011, 8:59 pm
A Reality-Based Cooking Show with a Difference
By ANDREW C. REVKIN There’s no shortage of reality-inspired cooking shows in which participants struggle against long odds.Now there’s a new offering, with a difference. It’s Stoveman, a four-part video series documenting the efforts of two young men who are part of a “low profit” business aimed at providing efficient rocket stoves to poor households in struggling places.This is all part of the Paradigm Project, which has a business model depending in part on revenue earned from the sale of carbon credits (generated because the stoves get more cooking power with less combustion and heat-trapping pollution).
While there’s not much of a prospect for an expanding global market in hard carbon credits like those created under the ailing Kyoto Protocol, this system provides a voluntary means for people or businesses concerned with both climate change and ending energy poverty to have their money do double duty.
[In the first episode] Greg Spencer and Austin Mann experience the challenges facing wood-collecting women of the nomadic Gabbra culture of northern Kenya, Read the rest of the story.
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French 
This is exactly what the movement needs! A reality show, that’s positive, explains what the heck is up with the need for cookstoves, and if I do say so myself, has a host that’s not too hard on the eyes. Love it!