You think the poor don’t have what it takes to start an economic wildfire? Think again.


Mad Money!




If you’re thinking about investing in cookstoves, then this report is for you.

The report informs investors about the market potential of the clean energy industry serving India’s rural Base of the Pyramid (BoP) market, by looking at its opportunities, challenges, and potential paths to growth.

But, remember, India’s only part of the global pie. Africa is the Saudi Arabia of clean cookstoves.

At it’s heart, the report states that:

The potential opportunity for investors in the Indian clean energy market for the rural BoP is significant. We estimated the aggregated potential market for the four sectors studied in this report to be INR 97.28 billion (US$2.11 billion) per year, including INR 94.06 billion (US$2.04 billion) for decentralized renewable energy services and INR 3.22 billion (US$70.1 million) for energy products per year.

(from the World Resource Institute and India’s IFMR Center for Development Finance report: Power to the People)

Read the report

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