Marketing to the BoP, the death of appropriate technology, and false green solutions
Best of the Web, Monday, 13th September (Click on the titles to read the full story.) 1. If you’re trying to sell stoves or briquettes to the energy poor, then this one’s for you! Marketing to the bottom of the pyramid – Almost a third of the world’s population earns $2.50 or less a day. […]
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